Editorial Committee

  • Mirosława Pluta-Olearnik – editor-in-chief
  • Paweł Hanczar
  • Barbara Mróz-Gorgoń
  • Piotr Szymański

 

 

Prof. dr hab. Mirosława Pluta-Olearnik — Professor of the Wrocław University of

Economics, in the Institute of Marketing, Department of Fundamentals of Marketing.

Professor of economics, academic teacher, service management and marketing

specialist, research team leader. Cooperates with national and foreign publishing

houses (scientific board member, reviewer) and with business practice (expert,

lecturer).

For many years she has been specialized in the issues of functioning and

development of services in such areas as: banking, educational, scientific and

research, business services. She is conducting research on the internationalization of

the service sector. Author many scientific publications, including such books as

“Marketing usług” (1994), “Marketing usług bankowych” (1999), “Rozwój usług

edukacyjnych w erze społeczeństwa informacyjnego" (2006), “Przedsiębiorcza

uczelnia i jej relacje z otoczeniem” (2009), Marketing przedsiębiorstw usługowych w

procesie internacjonalizacji (2013).